Our Journey

The story of Self Plus Plus goes back to 2017, where founder and CEO Jonathan Laloz was approached by his close friend about getting her autistic son, Ethan, to work in the Finny Migs LEGO® store he runs. She was upset that a psychologist’s report stated that Ethan would never be able to work or become independent.

Having known Ethan for his whole life, Jonathan didn’t believe the accuracy of the report, especially given the short amount of time the psychologist actually spent with him, and agreed to have him work in the store on a part-time basis.

Ethan started off completing simple tasks, such as counting the pieces of LEGO® to be packed into orders and separating LEGO® pieces from their sets so they could be sold in the store.

Our Impact

Over time, Ethan expanded his skills and knowledge to a point where Jonathan was able to leave him in charge of the day-to-day operations of the store while he was interstate travelling for the business, in addition to training new staff on how to operate the business and handling anomalies with orders when they occurred.

In December 2019, Jonathan was participating in a brainstorming session with some other business owners he knew when he got the idea to start a new business to help others like Ethan. Having a background in IT programming,

Jonathan created the name Self Plus Plus as a play on the programming language C++, which is an improvement on the C programming language, where Self Plus Plus empowers people to improve themselves and achieve their goals and dreams.

Our Mission And Vision

At Self Plus Plus, we take a holistic approach to help you achieve your goals. We collaborate with your existing support network to understand your unique strengths and needs, ensuring personalized strategies for your success.

We envision a world where people who have an intellectual and/or developmental disability are able to lead a fulfilling life achieving everything they set out to achieve.​

By 2030 we will have helped 1000 neurodiverse people per year throughout Australia to achieve an independent lifestyle through coaching, training and support work.​

Our Team

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